Privacy Policy

Welcome to Wildies (referred to as “we”, “us”, or “our”). This Privacy Policy explains how we collect, use, store, and protect your personal information when you access or use our services at wildies.uk.com. By using our website and services, you consent to the practices described in this policy. If you do not agree with any part of this policy, please refrain from using our services.

1. Data Controller

The data controller responsible for your personal information is Wildies Ltd, registered and operating in the United Kingdom. For any privacy-related enquiries, you may contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect and process various types of personal data to provide and improve our services, comply with legal obligations, and ensure a safe gaming environment. This includes:

  • Full name
  • Email address
  • IP address and device information
  • Telephone number
  • Residential address
  • Date of birth and gender
  • Account registration and profile details
  • Transaction data including deposits, withdrawals and payment methods
  • Usage data such as login times, game preferences, and session duration
  • Any information you provide via customer support or communications
  • Special category data (e.g., ethnicity, health) only if voluntarily provided
  • Identity verification and compliance documents (e.g., proof of ID, address)
  • Data from third-party sources for fraud detection, credit checks, and responsible gambling

3. How We Use Your Information

Your personal data is processed for the following purposes:

  • Creating, managing, and maintaining your account
  • Verifying your identity and age in line with UK Gambling Commission requirements
  • Processing deposits, withdrawals, and other financial transactions securely
  • Fulfilling legal and regulatory obligations, including anti-money laundering and safer gambling duties
  • Communicating important updates about your account and our services
  • Administering promotions, bonuses, and competitions
  • Sending marketing communications, where you have given consent
  • Personalising your experience and tailoring offers based on preferences
  • Improving our services, website functionality, and customer support
  • Conducting statistical analysis and reporting
  • Detecting, investigating, and preventing fraud, money laundering, and other unlawful activities

4. Legal Basis for Processing

We process your personal data under the following lawful bases, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:

  • Performance of a contract (to provide you with our services)
  • Compliance with legal obligations (e.g., gambling laws, anti-money laundering regulations)
  • Your explicit consent (for marketing and special category data processing)
  • Our legitimate interests (such as fraud prevention, service improvement, and direct marketing with consent)

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined above and to comply with applicable laws. Typically, your data will be held for up to five years following account closure or inactivity, unless a longer retention period is required by law or for regulatory investigations, including self-exclusion or dispute resolution.

6. Marketing Communications

With your consent, we may send you promotional offers and marketing materials about Wildies and our trusted partners. You can manage your marketing preferences or unsubscribe at any time through your account settings or the unsubscribe link in our emails. We respect your choices and will not send marketing communications without your consent.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These technologies help us:

  • Enable essential website functions and security
  • Remember your preferences and settings
  • Analyse website usage and improve performance
  • Deliver personalised advertising and offers

You can control cookie settings via your browser preferences. Please note that disabling essential cookies may affect the functionality of our website.

8. Sharing and Transfers of Data

Your personal data may be shared with the following parties where necessary:

  • Service providers such as payment processors, software vendors, and IT support
  • Regulatory authorities including the UK Gambling Commission and law enforcement agencies
  • Fraud prevention and identity verification organisations
  • Affiliated companies within the Wildies corporate group
  • Third parties authorised by you or required for legal compliance

If your data is transferred outside the United Kingdom or the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent protections, to maintain the security and privacy of your data.

9. Security Measures

We implement robust technical, physical, and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration. These include encryption, secure servers, access controls, and regular security assessments to maintain the highest standards of data protection.

10. Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

  • The right to be informed about how we use your data
  • The right to access the personal data we hold about you
  • The right to rectify any inaccurate or incomplete data
  • The right to request erasure of your data in certain circumstances
  • The right to restrict or object to processing in specific cases
  • The right to data portability – to receive your data in a structured, machine-readable format
  • The right to withdraw consent at any time without affecting prior processing
  • The right not to be subject to decisions based solely on automated processing that produce legal or similarly significant effects

To exercise your rights, please contact us at [email protected]. We will respond promptly and in accordance with applicable law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. We encourage you to review this page regularly. Continued use of our services after any updates signifies your acceptance of the revised policy.

12. Complaints

If you have concerns about how we handle your personal data, please contact us first at [email protected]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection authority. More information is available at https://ico.org.uk.

13. Responsible Gambling

Wildies is committed to promoting responsible gambling. We support players in maintaining control over their gaming activities and provide tools such as deposit limits, self-exclusion, and reality checks. For more information and support, please visit the BeGambleAware website.

Last updated: October 2024